The naming of the corporate division "Smeg Foodservice" has been officially renewed in favor of "Smeg Professional." With the new name, SMEG clearly and effectively communicates its long-standing goal of making products that meet the most stringent needs of Ho.Re.Ca. experts.
SMEG designed a wide range of equipment specifically for the world of catering and hospitality, which for more than 30 years has continued to be enriched with new categories and technologically advanced products.
In fact, by choosing the term "Professional," the association between SMEG products, reliability and performance excellence is immediate. It represents SMEG's certified laboratories, which, through knowledge of materials and the most advanced technologies, can translate the needs of the modern hospitality sector, into made-in-Italy products that offer essential qualities, including durability, safety, flexibility of use and efficiency.
SMEG's constant commitment has become synonymous with maximum comfort in working environments, improved profitability and reduced operating costs.
It is precisely with a view to the division's ongoing renewal and development that the new naming has been introduced. Through it, Smeg’s dedication, care and attention given to professionals are outlined and shine. These values have always characterized a wide range of made-in-Italy and technologically advanced appliances, capable of guaranteeing on a daily based all the safety necessary to carry out specific activities in the field of Ho.Re.Ca. Finally, the rebranding aims to define an image and market positioning perfectly in line with the division's growth.