Case studies

Maison Rokxy

Maison Rokxy, a boutique design-focused apartment hotel in the heart of London, has partnered with Smeg Professional to enhance the guest experience with a carefully considered refrigeration solution. To complement the property's distinctive interiors, Smeg's Iconic 50s-style retro minibars were selected, bringing individuality to each apartment while delivering reliable, guest-friendly cooling.

About Maison Rokxy

Maison Rokxy is a luxury boutique apartment hotel located in the heart of King's Cross, London, celebrated for its design-driven apartments, thoughtful amenities, and welcoming townhouse-style ambience.

Each apartment blends contemporary comfort with artistic character using colour, texture and lighting to create intimate, memorable spaces for its guests.

Designed for both long and short stays, every apartment includes a fully equipped kitchen with high-end appliances, a bedroom area and a stylish living space, each featuring distinctive furnishings and modern design details that make guests feel truly at home.

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The mini fridge with a big personality

Retro Minibars

To contribute to the distinctive, home‑from‑home atmosphere that sets Maison Rokxy apart, Smeg Professional supplied iconic 50s-style retro minibars in an elegant black finish for each apartment. Selected to complement the property's contemporary interiors, the minibars make a strong design statement while remaining compact enough to integrate seamlessly into the living space.

Their guest-friendly storage layout allows guests to store drinks, snacks and personal items, encouraging longer stays as guests settle in as if it were their own home. The minibars also feature an exceptionally low noise level, ensuring uninterrupted sleep - essential for any hotel environment.

This thoughtful choice not only enhances guest comfort but also reinforces Maison Rokxy’s commitment to premium , design-led living.

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