Introducing Smeg Professional

The naming of the corporate division "Smeg Foodservice" has been officially renewed in favor of "Smeg Professional." With the new name, SMEG clearly and effectively communicates its longstanding goal of making dedicated products that meet the needs of the HoReCa industry.

For more than 35 years SMEG has designed and built a wide range of equipment specifically for the catering and hospitality industries and has continued to enhance the range with new categories and technologically advanced products.

In fact, by choosing the term "Professional," the association between SMEG products, their reliability, performance and efficiency is immediately clear. Professional symbolises SMEG's certified laboratories, which, through long standing research and development knowledge of materials and the most advanced technologies, can translate the needs of the modern hospitality sector, into made-in-Italy products that offer vital professional product qualities, including durability, high levels of safety, flexibility of application and market leading efficiency.

SMEG's constant commitment to these qualities has become synonymous with the ease of use in all professional working environments, improved profitability and reduced operating costs for all operators.

Finally, the rebranding aims to define an image and market positioning perfectly aligned with the division's growth and ongoing investment into research and development. Through it, Smeg’s dedication to focus their attention to the needs of the industry professionals is highlighted and developed, these values have always characterised a wide range of made-in-Italy and technologically advanced products, capable of guaranteeing on a daily basis all the qualities necessary to carry out and exceed the expectations of the specific requirements of the HoReCa industry.